If you’ve been paying attention to metal trends in jewelry, you may have noticed silver tones starting to take center stage, despite the prevalence of gold in recent years. Ever-precious gold will always be a perennial favorite for jewelry styles, but with the price of gold on the rise, it’s a good time to take notice of other beautiful metal options.
What’s happening with gold prices?
Gold pricing has been on a steady upward trajectory since 2018, but with the coronavirus pandemic, it’s jumped 30% this year, recently topping a record-setting $2,000 per troy ounce.
Why? Often when there’s volatility in stocks and a decline in bonds — which we’ve seen quite a bit of this year with the coronavirus pandemic — gold prices go bullish. Investors see gold as a tangible, safe haven during times of economic uncertainty.
Take a shine to platinum
This spike in gold prices has made alternative precious metals more attractive than ever. One option you’ll love: Platinum.
Platinum is one of the purest and rarest of precious metals, historically prized by royalty from the ancient Egyptians to the courts of France. It was also a preferred metal for jewelry in the United States until World War II, when the government required it for military use.
Here are just a few reasons to consider making your next jewelry investment one in platinum:
- Platinum is prized for its strength and is the hardest of all the precious metals.
- It’s 30 times more rare than gold.
- Platinum is up to 95% pure (compared with 18k gold, which is 75% pure).
- It isn’t easily scratched and doesn’t wear down easily.
- It doesn’t fade or change color.
- Platinum’s durability makes it a reliable support for diamonds and other gems in a setting.
Take a look at these favorites in platinum from our collections.