If you’ve been paying attention to metal trends in jewelry, you may have noticed silver tones starting to take center stage, despite the prevalence of gold in recent years. Ever-precious gold will always be a perennial favorite for jewelry styles, but with the price of gold on the rise, it’s a good time to take notice of other beautiful metal options. 


What’s happening with gold prices? 

Gold pricing has been on a steady upward trajectory since 2018, but with the coronavirus pandemic, it’s jumped 30% this year, recently topping a record-setting $2,000 per troy ounce. 

Why? Often when there’s volatility in stocks and a decline in bonds — which we’ve seen quite a bit of this year with the coronavirus pandemic — gold prices go bullish. Investors see gold as a tangible, safe haven during times of economic uncertainty. 


Take a shine to platinum

This spike in gold prices has made alternative precious metals more attractive than ever. One option you’ll love: Platinum. 

Platinum is one of the purest and rarest of precious metals, historically prized by royalty from the ancient Egyptians to the courts of France. It was also a preferred metal for jewelry in the United States until World War II, when the government required it for military use. 

Here are just a few reasons to consider making your next jewelry investment one in platinum: 

  • Platinum is prized for its strength and is the hardest of all the precious metals. 
  • It’s 30 times more rare than gold. 
  • Platinum is up to 95% pure (compared with 18k gold, which is 75% pure).
  • It isn’t easily scratched and doesn’t wear down easily. 
  • It doesn’t fade or change color. 
  • Platinum’s durability makes it a reliable support for diamonds and other gems in a setting. 


Take a look at these favorites in platinum from our collections.

Interlace Radiant Cut Diamond and Platinum Engagement Ring

Three connected bands radiate in platinum in this striking engagement ring, set with an eternal display of baguette and round brilliant cut diamonds, and a 3.01ct radiant cut diamond perched front and center.

Platinum Oval Diamond Bridal Ring

Another bridal design from our Interlace Collection, this graceful set brings full focus to a 3.01ct oval diamond atop a handcrafted platinum trio of attached diamond-set bands.

Platinum Cable Bracelet

This link bracelet for men is an attention-capturing custom piece handcrafted in sturdy platinum by one of our master jewelers.

Orbit Blue Zircon Fashion Ring

Platinum’s icy vibe provides the perfect precious metal for this ring, topped with a 16.88ct cool blue zircon, and encircled by ellipses of Brazilian Paraiba tourmaline and round brilliant cut diamonds.

Crescendo Blue Sapphire and Diamond Pave Platinum Ring

In this ring, designed by Randy Coffin, a rippling platinum band provides the perfect backdrop for a 4.93ct oval blue sapphire framed with 54 round blue sapphires and highlighted by a wave of 188 colorless diamonds.

Ready to pick out your next piece in platinum? Stop in to Coffin & Trout Fine Jewelers and let us help you select one of our custom designs today.