The Enduring Allure of Platinum Jewelry

When it comes to timeless luxury, few things shine quite as brightly as platinum jewelry. Revered for its natural luminosity, strength, and rarity, platinum has captivated fine jewelry lovers for generations.

At Coffin & Trout, platinum is one of several precious metals we work with, and we’ve been incorporating it into our designs for decades. In this guide, we take a closer look at what makes it such a standout choice and showcase some of our favorite platinum pieces.

Why Is Platinum a Staple in Fine Jewelry Design?

Platinum has earned its place as one of the most sought-after metals in fine jewelry. Its naturally white tone provides a clean, luminous backdrop that enhances the brilliance of diamonds and brings out the vivid colors of gemstones like sapphire, tanzanite, and emerald.

Beyond its appearance, platinum is valued for its strength and durability. It holds its shape over time, making it ideal for securing precious gemstones in pieces worn daily, such as engagement rings and wedding bands. Its purity also makes it hypoallergenic and well-suited for sensitive skin.

What truly sets platinum apart, though, is its exclusivity. As one of the rarest precious metals used in fine jewelry, platinum carries an unmistakable sense of prestige and luxury.

How Does Platinum Compare to White Gold?

Choosing between platinum and white gold ultimately comes down to your preferences for durability, maintenance, and aesthetic. Here’s a quick overview:

Platinum X1 White Gold
Purity 90–95% pure platinum Gold alloyed with white metals
Color Naturally white Bright white via high nickel content
Durability Dense, material displaces when scratched Harder than other white gold, but still may scratch and lose metal

Composition and Price Differences

Platinum is one of the purest metals used in fine jewelry, typically 90–95% pure. It’s a naturally white, noble metal prized for its rarity and enduring value.

At Coffin & Trout, we use only X1 white gold, a special alloy that’s significantly brighter than standard white gold blends. While it’s visually similar to platinum, it is still an alloy and therefore less pure by composition.

This difference in metal content often makes X1 white gold more affordable, while platinum, renowned for its purity and global scarcity, commands a higher price.

Durability and Scratch Resistance

Both metals are durable, but they behave differently. Platinum is extremely dense and doesn’t lose material when scratched. Instead, it simply displaces, which helps preserve its mass over time. X1 white gold, though still very durable, will lose tiny amounts of metal with each scratch.

Maintenance and Upkeep

One of platinum’s greatest benefits is how little upkeep it requires. It retains its natural white tone without the need for additional treatments, and many wearers appreciate the natural patina that develops over time.

While many traditional white gold alloys require periodic rhodium replating to maintain their brightness, X1 white gold is designed to stay white without the need for coating. However, unlike platinum, X1 does not develop a natural patina over time, so polishing is more essential to maintain its high-shine finish.

Color and Shine

Platinum’s naturally cool, bright white color makes it an exceptional match for diamonds and vibrant gemstones. It reflects light beautifully and won’t yellow or discolor over time — one reason it’s so highly favored for engagement rings, wedding rings, and heirloom designs.

X1 white gold is formulated to maintain its bright appearance without the need for rhodium plating. This means it won’t yellow over time like other white golds, but because it is still a gold-based alloy, it just can’t match the stark whiteness of platinum. While both metals offer an icy, luminous finish, platinum maintains a subtle edge in overall brightness.

How Platinum Shines Across Different Jewelry Styles

Platinum adapts to every jewelry category, engagement rings, wedding bands, necklaces, and earrings, each showcasing its iconic luster in distinct designs. At Coffin & Trout, we take pride in crafting platinum designs that showcase the metal’s natural beauty while highlighting the unique character of each gemstone.

Affinity Platinum and Spinel Earrings

Affinity Platinum and Spinel

Sculptural and full of movement, these platinum earrings are like wearable art. The graceful curves and polished finish frame rich lavender spinel and ruby, giving each gemstone room to shine.

Deco Peridot and Diamond Platinum Ring

Deco Peridot and Diamond Platinum Ring

This Art Deco-Inspired ring proves platinum isn’t reserved for cooler tones. The sleek platinum setting plays beautifully against the warm green of the peridot and yellow gold prongs, creating a rich, balanced palette with vintage flair.

Romance Blue Sapphire and Diamond Platinum Pendant

Romance Blue Sapphire and Diamond Platinum Pendant

A deep blue sapphire steals the spotlight, but platinum makes this necklace sing. Its naturally bright tone sharpens the gem’s intensity and gives the diamond halo a clean, radiant stage to sparkle from.

Paragon Round Brilliant-Cut Diamond Platinum Engagement Ring

Paragon Round Brilliant-Cut Diamond Platinum Engagement Ring

Every detail of this ring is designed to dazzle. Platinum’s cool tone enhances the round diamond’s fire, while its strength allows for extensive, ultra-fine pavé and delicate prongs.

Interlude Aquamarine and Diamond Platinum Ring

Interlude Aquamarine and Diamond Platinum Ring

Every detail of this ring is designed to dazzle. Platinum’s cool tone enhances the round diamond’s fire, while its strength allows for extensive, ultra-fine pavé and delicate prongs.

How Should You Care for and Maintain Your Platinum Jewelry?

What Are the Best Daily Care Practices?

While platinum is incredibly durable, avoid exposing it to harsh chemicals or abrasive surfaces during daily wear, and let your Coffin and Trout jeweler handle any necessary maintenance. We recommend bringing your pieces in for routine cleanings and inspections.

How Can You Address or Maintain the Patina on Platinum?

Over time, platinum develops a natural patina that many consider part of its charm. If you prefer a high-polish look, you can have your jewelry professionally buffed to restore its shine.

What Are the Recommended Storage Tips?

To prevent scratching, store each platinum item in a padded compartment or soft pouch. Platinum (and the gemstones it’s paired with) can scratch softer materials, such as gold or silver, so it’s best to keep it separated.

Discover the Possibilities of Platinum

Whether you’re drawn to platinum’s luminous beauty or the rare prestige it brings to every piece, there’s nothing quite like experiencing it in person.

Book a consultation or stop by our Chandler showroom to view our platinum designs up close and feel the difference for yourself. We would be happy to walk you through the details, answer your questions, or help you get started on creating something custom.

To learn more about how platinum compares to other metals we use in our work, take a moment to browse our precious metals, a helpful starting point if you’re still weighing your options.